Hyperlocal Micro-Activation

Waze Carpool

Waze Carpool Promotion

RMNG teamed up with Street Factory Media to promote Waze’s latest development, their carpooling application. Visiting office parks throughout the extended Bay Area, we were able to increase sign-ups and application use in the region while explaining how to use it as guests enjoyed complimentary lunch. The Waze Carpool food truck stopped at high-traffic locations in Sunnyvale, Santa Clara, Pleasanton, and San Jose to increase brand visibility as well as create widespread impressions in areas where the application’s use is beneficial to workers commuting from other areas near the San Francisco Bay. Ultimately, the street team was focused on creating meaningful engagements between consumers and the Waze Carpool app, rather than handing out as many servings as possible.