teamed up with vegan brand JUST Egg for a sampling EGGstravaganza in San Francisco from May 29 through June 8. The brand deployed a branded foot truck and its JUST Egg street team traversed the city on bikes, hitting WeWork offices at the Embarcadero, the Mission district, SOMA Bike Bridge and activating at the West Coast Craft Festival. Influencer events coincided with the public pop-up.
Samples of quiche and other traditionally egg-based goodies were distributed on-site to increase awareness and get consumer feedback on the product. Alongside initiatives in Chicago and New York, San Francisco activations features build-your-own omelet bars and demos to support engagement.