Roy Choi (of the iconic Kogi BBQ trucks) and Daniel Peterson (master restaurateur) have integrated their resources to launch a chef-driven fast food revolution.
With a passion for their community (aka the locals) and a radical (aka loco) concept to completely transform how the world eats, they present to you, LocoL: fast food made exclusively with wholesome ingredients, for an affordable price.
Their two brick & mortar locations in LA (Watts) and Oakland have proven to be instant hits with their sleek interior designs, cool urban atmospheres, and inexpensive yet scrumptious offerings. Now they’re rolling out a LocoL truck onto the LA streets to introduce their mouthwatering menu, as well as their exciting call to action, to more foodies throughout the city.
Their substantial selection is sure to satisfy every kind of craving; from burgers/“burgs” (including cheesburgs, BBQ turkey, and buttermilk fried chicken), to tacos/“foldies” (including carnitas and bean n’ cheese), to breakfast/“brekkie” (including French toast holes, breakfast sandwiches with egg & cheese, and yogurt & granola), bowls (including crushed tofu & veggie stew and messy chili with hot sauce and crackers), and much more. Everything is made fresh to order with the best locally sourced ingredients and consistently comes out hot and incredibly delicious.
The whole scope of their vision includes reuniting actual chefs with the creation of the food that’s consumed by the masses, rather than corporate suits deciding what’s on the menu. The West Coast is getting a taste first, but the plan is to open hundreds of locations throughout the country, specifically targeting inner city areas with limited healthy food options. While the LocoL strategy is in motion, you’re invited to come join the movement and support the cause by coming out and ordering some real tasty grub!
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