Roaming Hunger

PBJ.LA

Popup CateringPopup Catering
LocationLos Angeles, CA
9+ Years in business

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Jimmy, Payvand & Brad of PBJ.LA

PBJ.LA Menu

Main

Red Eye

Espresso peanut butter (Jaguar Forest organic coffee), dark chocolate raspberry jam

Ol' Fashioned

Salted pecan butter, apple jam with angostura bitters, orange zest.

Indian

Curried cashew butter, spicy mango chutney, arugula, sliced daikon radish

Old School

Peanut butter with strawberry jam or marshmallow fluff. (Grape jam available when in season.)

New School

Almond butter, strawberry jam

Italian

Toasted pine nut butter with sage, basil cherry tomato jam, arugula, EVOO, balsamic, smoked provolone

The Superfood

Cacao nib almond butter, blueberry goji açaí jam

Sides

Purple Hawaiian Potato Chips

Purple potatoes, pink Himalayan salt, rice bran oil

Cinnamon Sugar Bites

Ceylon cinnamon, coconut sugar, cacao, coconut oil

Desserts

Chocolate Haze

Chocolate hazelnut butter, dark cherry Chianti jam

Chocolate Pecan Pie

Maple toffee pecan butter, double chocolate chip, marshmallow fluff

Drinks

Vanilla Lavender Almond Milk

Filtered water, almonds, lavender, vanilla bean, coconut, coconut sugar

Peruvian Cacao Almond Milk

Filtered water, almonds, Peruvian cacao, coconut, coconut sugar

Strawberry Almond Milk

Filtered water, almonds, strawberries, coconut, sugar

Cafe Au Lait Almond Milk

Filtered water, almonds, cold brew coffee, coconut, coconut sugar

Yuzu Matcha

Filtered water, ceremonial grade matcha, yuzu lemon, coconut sugar

Meet Jimmy, Payvand & Brad
What is the story behind your business' name?

We wanted to do an LA twist on peanut butter and jelly, so it was PBJ.LA. We realized our initials – Payvand, Brad, and Jimmy – were PBJ. That became an inside joke.

About PBJ.LA

When Payvand Salehi, Brad Greenberg, and Jimmy Franklin met at a rooftop gym in Los Angeles, this marked the beginning of both a beautiful friendship and a beautiful business venture. The trio found they shared a passion for a good old-fashioned peanut butter and jelly sandwich, but also wondered why this culinary classic was often relegated to the kiddie menu. Why not make it gourmet? After a lot of hard work and experimentation in the kitchen, PBJ.LA was born. This food cart whips up stylish takes on PB&Js for hungry Angelino foodies on the hunt for unique eats on the streets. Given they met at the gym, it’s no surprise Payvand, Brad, and Jimmy share a passion for health food. Every item on the menu here is made from organic plant-based products, and many patrons are surprised to learn this truck is 100% vegan. The meticulously crafted flavor profiles of the sandwiches here win over many an avid meat-lover, despite the absence of all things animal product. You have your choice of sweet options, with sandwiches smothered in ingredients like marshmallow fluff, strawberry jam, and orange zest. There are also savory takes on the classic fruit and nut pairing stuffed with fillings like basil cherry tomato jam, spicy mango chutney, and curried cashew butter. Whatever you sample, it’ll make you reimagine the peanut butter and jelly sandwich. If you’re looking for a fun and unique vendor for your next event, book with PBJ.LA. You won’t regret it. MUST TRY Italian - A full-flavored blend of sage-infused pine nut butter, basil cherry tomato jam, arugula, olive oil, balsamic, and smoky “provolone cheese” served up between two slices of soft, chewy bread.

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