Roaming Hunger

High Impact Experiential - Budweiser 2017



With the rise of the Gastropub in full swing, RMNG served gourmet burgers and ice-cold beers from a very unlikely, fully mobile source. Budweiser extended its national Bud & Burgers campaign with a custom built Food Truck, Airstream Trailer, and environmental activation. RMNG developed the nation's first Food Truck on-board draft beer system, and poured pints out to hundreds of people as they devoured their gourmet burgers. The truck was successfully able to participate in catering programs as well as marketing activations.