Hyperlocal Micro-Activation

Hearst Autos

Hearst Autos

Hearst’s new automotive division, Hearst Autos, reached out to RMNG for a B2B tour serving over 2000 ice cream cones in 3 markets. We stopped by Hearst partner agencies to get the word out about Hearst Autos’ rebrand and revamped social media strategy.

The fleet of ice cream vehicles, decked out in the brand’s signature black-and-yellow, dished out our custom menu featuring themed ice cream flavors like “Rocky Road and Track” as well as “Stawberry Start Your Engine.” We hired street teams in New York, Detroit, and Los Angeles to keep the energy at our activations high while agency employees waited in line for complimentary dessert.