High Impact Experiential
Sony Music Entertainment
Lea Michele's "Christmas in the City" Album Promotion
At the corner of Broadway and 17th, the singer greeted fans for the entirety of the activation, handing out cookies and hot chocolate from inside the truck. She took selfies with fans outside the truck, posing for photos throughout. A steady line of 200+ attendees were served approximately 1,500 servings in just under 3 hours.