HBO and Grandesign approached RMNG to promote the third season of HBO’s hit series, High Maintenance. We enlisted Joe Coffee to serve CBD-infused drinks, a nod to the show’s main character, a marijuana delivery salesperson.
The truck rolled out to the busiest areas of Los Angeles and New York. By placing the activation directly on the Venice Boardwalk and downtown NYC, we achieved maximum visibility for the TV show while reminding guests of its subject matter through the menu.
Joe Coffee’s CBD-infused lattes and craft coffee served from the High Maintenance truck were a big hit with the crowds, selling out of over 1,000 servings in just a few short hours. Consumers were reminded to watch the series premiere, airing the following day.