High Impact Experiential

HBO

High Maintenance CBD Coffee Truck

HBO and Grandesign approached RMNG to promote the third season of HBO’s hit series, High Maintenance. RMNG rolled out a fully-branded truck to serve coffee to fans on both coasts. We enlisted Joe Coffee to serve CBD-infused drinks, a nod to show's the main character, a marijuana delivery salesperson. The truck rolled out to the busiest areas of Los Angeles and New York. By placing the activation directly on the Venice Boardwalk and in downtown NYC, we provided maximum visibility for the activations.

RMNG not only helped HBO drive excitement for and awareness of the show’s premiere, but also sold out of over 2,000 servings of coffee in just a few short hours.