Hyperlocal Micro-Activation
Paddle
Paddle's Pop-Up Marketing Event Ice Cream Truck at WWDC
For the pop-up marketing event, we partnered with a local ice cream truck and created custom flavors with fun names specific to Paddle. We parked at hot spots like the Tech Museum, California Theatre, and Ritz Lounge, and served up so many scoops the first day that we had to extend the activation's hours on the following days.
By the end of the three-day conference, we’d treated about 2,000 conference goers to a sweet treat (and an even sweeter introduction to Paddle and their various software programs).