What sounds better than a day in Soho coupled with dazzling jewelry? How about a day in Soho coupled with dazzling New York rainbow bagels, coffee, and jewelry in Soho? This is precisely what RMNG produced for The Last Line’s (TLL) inaugural store opening.
TLL opened their doors for the brand’s first store launch, expanding the TLL brand from a dot com to an immersive brick + mortar experience. TLL chose an innovative way to enhance their store opening by pairing it with a three-day pop-up mobile experience. TLL partnered with RMNG to execute a fully branded activation to surprise and delight current clients as well as engage with potential consumers in key New York Burroughs. The RMNG team committed to producing a truly innovative pop-up by creating a fully immersive experience tying in TLL’s iconic branding into each activation element.
We utilized our in-market knowledge and our experiential expertise to produce a pop-up specific to the New York market. From a custom gold vinyl wrap to a creative culinary menu.
Our culinary team created a menu that not only echoed TLL’s branding but also enhanced the consumer in-store experience. We chose to take New York’s iconic breakfast items - coffee and bagels - and transform them exclusively for TLL. The result: rainbow bagels sparkled with gold flakes paired with TLL coffee. We distributed all bagels in TLL branded boxes and served coffee in TLL cups emulating the traditional New York deli coffee cup. We specifically chose take away items so clients could easily visit the pop-up experience while simultaneously shopping for their favorite TLL jewels. The details in the branded elements and the culinary menu created for a seamless consumer journey marrying the shopping experience with the pop-up activation.
Throughout the three days, TLL and RMNG welcomed many returning and prospective TLL clients to the pop-up activation and the in-store launch. Our team successfully distributed 2,000+ servings of coffee and rainbow bagels to elevate the consumer shopping experience.
Fine Jewelry. Finer Prices. Finest Pop-Up Activation.