Flecha Azul Tequila

Flecha Azul is more than a tequila, it’s a lifestyle. Co-founded by Mexican professional golfer Abraham Ancer and entrepreneur Aron Marquez, this premium tequila honors the pair’s Mexican roots and heritage with a modern approach, with their agave grown in the heart of Tequila, Jalisco to provide unparalleled taste and authenticity. When the co-founders needed a principal investor, they approached actor Mark Wahlberg who quickly signed on due to his belief in them and the craftsmanship behind Flecha Azul tequila. The trio knew they would need an experiential powerhouse to help promote their new brand, so they turned to RMNG to develop a mobile activation tour. Visiting 5 states and 35 different locations over a month and a half, RMNG helped introduce the co-founders, Wahlberg, and Wes brands to their new fans & customers. RMNG helped to spread the word in each market before the activations, positioned a branded food truck complete with a signed photo of Wahlberg outside of the liquor store activations, and provided in-store demos along with branded swag giveaways and celebrity photos to build the brand’s buzz (pun totally intended).